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Retargeting

Retargeting

The principle behind retargeting seems sound: someone who has visited your website is more likely to be interested in your brand and product, hence the desire to retarget them as they browse the internet. But it is important to remember user experience and ROI…

How many ads should be served a person without them engaging before it becomes spammy? We feel retargeting is great, but may turn into a stalkerish and bottomless budget hole if retargeting programs aren’t monitored properly. When you’re paying per impression, retargeting the same disinterested person incessantly will ultimately do more damage than good.

Tags: Digital Advertising Marketing Paton Tupper Digital Social Media Website
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