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The Wisdom of Steve Jobs

The Wisdom of Steve Jobs

Steve Jobs was one of the greatest minds of modern times, and all of us at Paton Tupper Digital are huge fans of his work, products and ethos. Ironically, for a tech giant, the majority of Steve’s greatest insights came from his understanding of people and human nature. Case in point, his belief that people are inherently good…

The Secret To Creating Great Content

The Secret To Creating Great Content

The most successful digital campaigns are those that talk to a community’s passions, and this is where the many brands fall short. To really speak to a person, a brand needs to identify with them on a highly personal level.

Spammers Be Damned

Spammers Be Damned

Here at Paton Tupper Digital, we are huge fans of all forms of digital marketing, but steer clear of anything that we view as spammy. We focus our efforts on building engaged and passionate digital communities, whether they be on social media platforms or opt-in databases, delivering nothing short of world-class value-adding content and rewards.

Retargeting

Retargeting

The principle behind retargeting seems sound: someone who has visited your website is more likely to be interested in your brand and product, hence the desire to retarget them as they browse the internet. But it is important to remember user experience and ROI…

Facebook’s ‘Demise’

Facebook's 'Demise'

There are a lot of people who are waiting for ‘the next big thing’ in social networking to come along. After the demise of countless social networks over time – among them SixDegrees, Friendster and MySpace – it is understandable that we would assume a similar future for a platform like Facebook.

But what detractors and pessimists fail to consider, is basic human nature and the concept of critical mass…

A Glimpse into the Future – ...

A Glimpse into the Future - Google's Driverless Taxi Service

Here at Paton Tupper Digital, we’re always looking ahead, trying to imagine how developments and changes today are going to impact the world in the future. Retail, broadcast media, consumerism, travel and a myriad of other aspects of our lives are on the verge of changing unrecognisably due to the impact of tech and digital developments. And one advent that we’re very excited to follow, is the relationship between Uber and Google…